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Alizé is a renowned brand known for its premium liqueurs that blend French spirits with exotic fruits. Established in the late 1980s, Alizé quickly gained popularity for its vibrant and flavourful offerings. The brand’s liqueurs are crafted using fine cognac and vodka, infused with a variety of fruit flavours like passion fruit, mango, and peach. Alizé liqueurs are celebrated for their versatility, whether enjoyed on their own, over ice, or as a key ingredient in a wide range of cocktails. With their distinctive taste and colorful presentation, Alizé liqueurs bring a touch of elegance and excitement to any drinking experience.

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The Story of Success
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Through innovative creativity, Alizé was born in 1982, just outside the Cognac region in the South West of France. The creation of two brothers-in-law, Lafragette and Légier - together they pioneered French distilling and created a unique product, Alizé Passion.

Ingenious distilling and careful processing allowed the perfect homogeneity between French Vodka, Cognac, and natural fruits without any pulp residues. It is for these reasons that Alizé has been able to preserve its distinctive taste, and to establish a unique style with such a variety of expressions. Alizé is the result of a magical secret recipe, and till this day, there are only two people in the world privileged enough to know it. 

Alize & Music
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Ever since 2Pac immortalised the drink in his 1996 hit Thug Passion, Alizé has been a favourite among hip-hop artists. The rapper blends “One part Alizé, one part Cristal” to make an effervescent cocktail that’s still a big hit in rap clubs today. And as if that wasn’t enough, 2Pac mentioned the drink again in two other songs released the same year, cementing Alizé’s status as the liquor of choice for both celebrities and rappers alike.

Where 2Pac goes, others follow - Jay-Z, Missy Elliott, 50 Cent, Dr. Dre, Snoop Dogg and Eminem have all mentioned Alizé in their hits. But the drink’s fame isn’t only limited to the hip-hop scene; singers including Prince, Lady Gaga and Justin Timberlake have all given Alizé a mention in their lyrics. The little French drink is a big hit and definitely number one in our charts!

The Range
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Among its standout offerings, the Gold Passion, Blue Passion, and Red Passion liqueurs each bring a unique twist to the table. Alizé Gold Passion combines fine French vodka with the tropical allure of passion fruit, creating a luscious and smooth flavor profile. Alizé Blue Passion infuses premium vodka with a blend of passion fruit, cherries, and ginger, delivering a bold and refreshing taste with a hint of spice. Alizé Red Passion features a delightful mix of passion fruit, cranberry, and hints of peach, offering a rich and fruity experience. Each of these liqueurs embodies the brand's commitment to quality and innovation, perfect for elevating cocktails or enjoyed simply over ice.

Signature Serves
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